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Meet the Owner: Deconstructed Living

Be it vintage or modern, the goods Audra Fine sells are unique.

 

is a Wayne store that celebrates both the vintage and the modern, what things are and what they used to be. The shop’s wares range from home décor to accessories, and men’s and women’s gifts to toddler and baby goods.

“We’re always changing our inventory,” said Audra Fine, owner. “You’ll never see the same thing twice. And that’s my goal because repeat customers want to see different things.” Fine, who is a third generation retailer, works mostly with smaller companies, many local, to bring to the market the type of things she wanted to find on the Main Line but could not.

A former clothing and furniture buyer, Fine opened the store in November, 2010 at 201 East Lancaster Avenue in Wayne at the corner of Lancaster and Louella Court. Fine grew up in Bryn Mawr and attended Harriton High School, but many of her customers who are from elsewhere assume that she is too because her taste does not fit the stereotypical Main Line mold.

“People ask me where I am from, which is hysterical because I’m from here,” she said. Maybe it’s the petrified wood tea light holders, the soy candles that emit wine scents or the vintage cifflinks. Whatever it is, people always ask Fine where she gets all of her unique items.

There is also a design business run out of the store, so not only can they find you pieces for your home, they can help you arrange and layer them. “You want it pretty but you don’t want to be scared of your house,” she said. “You should have fun with it.”

Be it vintage or modern, you can tell that Fine has fun with her shop Deconstructed Living. Deconstructing something is “breaking it down and rebuilding it in a new way… That’s what we do,” she said.

KM August 13, 2012 at 02:36 PM
Super cool stuff! I moved out of state a few weeks ago and miss stopping in to DL. Audra's talent at finding vintage treasures shines through when you step in the door!
Carol Beringer August 18, 2012 at 06:32 PM
Audra...your shop is a fabulous addition to Wayne. I have enjoyed receiving gifts from one of my friends (who shops there often) that are among my favorite things!!! Carol Beringer
audra fine August 23, 2012 at 11:51 PM
Thank you for all the warm comments. It makes me so happy people love what i am doing, because i truly love doing it! Wait to you all see what is coming this fall and holiday/ online too for those out of staters!

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