Maximizing Your Property’s Listing Appeal

“Curb appeal” is an instantly understandable byword: one every home seller hears. You can see for yourself how property listings that feature sparkling exterior shots with superior ‘curb appeal’ instantly draw your attention — and often, higher offers.

Hearing the phrase makes you picture potential buyers standing at the curb, viewing your property. Yet the most important part of ‘curb appeal’ is the second word, not the first. “Appeal” should be an active concept: one that’s about reaching out, roping potential buyers in. Successful sellers create appeal by making every part of a home’s presentation — from its debut in the  MLS®  to final inspection and closing — as actively appealing as possible. It’s a frame of mind that brings results.

“Nice idea,” you might be thinking; “but how do I put it into action?”

Try viewing today’s property listings from a buyer’s perspective: notice how a mish-mosh of dark or bright colors can make rooms look detached from one another. A home’s ‘flow’ is important, but you can’t see that from the property listings. But you can work to neutralize your home’s color scheme. When your selection of wall colors makes a coherent whole, your home looks like an appealing place instead of a collection of disjointed rooms.

It won’t matter how well your home fares in the property listings if visitors are greeted with strong pet or any other blend of objectionable odors. Strong cooking aromas are right up there with cigarette smells to top off the quickest turnoffs to prospective buyers. In doubt? Ask a friend for their honest opinion. 

A clean, clutter-free home adds appeal to any property, and is especially beneficial for those with smaller rooms. A Saturday spent cleaning out the house and boxing up as many superfluous items as possible is guaranteed to pay off.

You can’t appeal to everyone — and you don’t need to. But you can set the stage for success. I offer a complimentary in-house consultation to all potential sellers, so if you’re looking to maximize your home’s selling price, call me today to chat and arrange that meeting!

For more information about John Badalamenti of Prudential Fox & Roach, visit his web site: www.MainLineHomeZone.com or contact him via email: johnb@subphillyhomes.com